Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world.
As an email marketing consultant, one of the most common questions I am asked, is how much does it cost to work with an email marketing agency? In this blog, I hope to cast some illumination on work with email agencies and how much you should look to invest.
Creating an email marketing strategy can be a daunting task that even the most experienced marketer might find intimidating. In this blog I will show you from start to finish, how to create an email marketing strategy. This guide will help you regardless of the size of your organisation or the industry or geography that you are located. I hope it helps!
Ask any marketer or e-commerce team how much time they spend analysing reports and looking at data, it's always going to be a considerable amount of their time. The real skill however, is to derive the outcomes from those numbers. What do the numbers actually mean and how can this information be used to improve future strategy?
Whether you've got an email marketing program in place that is performing well, or you are looking to get something started with email marketing, a great email marketing agency will always be able to provide expert support and guidance. This blog explores when you should consider appointing an email marketing agency and how they can help you.
Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing.
Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.
BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in...
Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational!
Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for
With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.
Looking for inspiration to get the blood-curdling juices flowing in time for Halloween? Well, we have compiled the perfect mix of email marketing examples from top brands that will give you the chills and blow away the cobwebs!
It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.