How To Improve Email Marketing

Posted by Philip Storey on 27/03/19 10:09

Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing. 

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Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

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What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

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10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

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Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 15/02/19 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Fire Up the FOMO and Increase Conversions with Realtime Email by Liveclicker

Posted by Philip Storey on 27/09/17 13:57

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

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5 Creepily Creative Email Marketing Campaigns for Halloween

Posted by Philip Storey on 23/09/17 23:54

Looking for inspiration to get the blood-curdling juices flowing in time for Halloween? Well, we have compiled the perfect mix of email marketing examples from top brands that will give you the chills and blow away the cobwebs!

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10 Ways to Build Customer Loyalty with Email Marketing

Posted by Rowland Marsh on 04/10/16 11:18

It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.

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4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

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5 Tips for Persuasive Copywriting and Effective Calls to Action

Posted by Rowland Marsh on 21/06/16 17:51

Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.

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