Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.
Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.
The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.
If you want to achieve long-term marketing success in ecommerce, you need to focus on the post-purchase phase of the customer journey. Here we outline the key ways for retailers to delight their customers after the conversion:
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.
Marketing automation is a no-brainer for ambitious businesses. It's a key tool for creating efficient processes and workflows, helping to effectively deliver targeted digital marketing campaigns. An automated marketing solution can become a hub of data and insights, to help you nurtue customer relationships and improve your targeting.
What is the best way to keep your customers engaged with your brand? Nurturing customer releationships. How can businesses best nurture their customers? By delivering relevant content at the right times. This is why email marketing remains the most effective marketing channel to nurture customer relationships, as you can deliver tailored content direct to subscriber inboxes.
It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.
Modern marketers are becoming more aware of the benefits of customer-centric strategies. Whilst there are so many channels available to distribute marketing content, there's also so much competition. That's why a customer-centric approach is key for gaining and retaining customers.
Email marketing is a hugely effective channel for building and nurturing customer relationships. Once a prospect signs up to your subscriber list, they're open to your brand's emails. However, many marketers make the mistake of putting too much onus on gaining new subscribers, rather than keeping their existing subscribers engaged and loyal to their brand.
Awakening the sleepy subscribers in your email list is a key way to maximise ROI, and turn lapsed subscribers into active customers. Email marketing reactivation is strangely underused in business – it's a missed opportunity to continue to send inactive subscribers emails they are not engaging with. You need a seperate strategy for reenaging with these sleepy subscribers.