Why Integrating Your Marketing Channels is Key to Retail Success

Posted by Philip Storey on 18/11/16 21:17

Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!

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5 Key Ways to Use Emotions to Drive Email Marketing Engagement

Posted by Philip Storey on 17/11/16 15:51

Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.

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5 Ways to Use Social Media to Boost Your Email Marketing Strategy

Posted by Philip Storey on 08/11/16 22:06

Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.

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6 Key Reasons for Creating a Multichannel Digital Marketing Strategy

Posted by Philip Storey on 07/11/16 23:53

When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.

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