Top Email Marketing Trends for Millennials and Generation Z

Posted by Rowland Marsh on 12/12/17 13:53

The high ROI that email marketing continues to achieve for retailers, combined with the growing importance of marketing automation for businesses, proves that email is far from dead. Brands are becoming increasingly data-driven and reliant on automated workflows to nurture leads and customers. What's surprising is how the younger generations are taking to email. We look at the revealing email marketing trends amongst Millennials and Generation Z:

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Optimise Your Email Campaigns Across Devices with Litmus

Posted by Philip Storey on 07/09/17 09:22

Every email marketer who wants to ensure that their emails are fully optimised across all apps and devices should use Litmus. It’s a must-have email marketing tool to test, optimise and maximise the impact of your brand emails, no matter how subscribers are viewing your content.

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Create Stunning Email Templates with Taxi for Email

Posted by Philip Storey on 30/08/17 18:14

Taxi for Email is a modern drag and drop email campaign building tool, for brands and agencies aiming to create stunning email templates without HTML. Drag and drop solutions are becoming increasing popular, especially for businesses with less resources for coding and designing email from scratch. Jump in this taxi to create engaging and innovative emails in no time!

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Understand the Most Used and Effective Email Marketing Techniques

Posted by Team Enchant on 28/06/17 16:29

Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.

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5 Effective Email Marketing Growth Hacks

Posted by Philip Storey on 31/05/17 18:43

Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.

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3 Key Mobile-Influenced Social Media Marketing Trends

Posted by Rowland Marsh on 09/12/16 09:46

If you take a moment to stop and look at the people around you, you'll notice a whole host of smartphone browsers on the move. We've become a head-down generation and we pound the streets with a stooping posture, checking our social media channels on our phones as we head from A to B. It’s no wonder that new trends are emerging based on the influence of our mobile content consumption.

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5 Ways Retailers Can Connect with Generation Z Through Social Media

Posted by Rowland Marsh on 30/11/16 15:25

Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.

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