10 Ways to Improve Email Marketing Open Rates

Posted by Philip Storey on 21/05/19 12:18

Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates. 

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9 Effective Father’s Day Campaigns Across Email & Paid Social

Posted by Philip Storey on 17/05/19 12:26

Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.

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Digital Marketing Survey: Holiday Season Campaign Preparation

Posted by Philip Storey on 01/11/17 10:03

Are you a digital marketer getting ready to plan your holiday season campaigns? Does it feel like the peak seasons are never-ending at this time of year, with the likes of Halloween, Black Friday and Cyber Monday – before you even reach Xmas and New Year? We'd love you to take part in our short survey about seasonal campaign planning!

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Improve Your Email Campaign Deliverability with Delivery Index

Posted by Philip Storey on 08/09/17 11:08

This new email tool from eDataSource is a hidden gem for email marketers! Delivery Index is a must-have measurement tool for scoring your deliverability, according to your domain reputation, email campaign deliverability and competitiveness. 

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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6 Key Tactics to Deliver Effective Black Friday Campaigns on Social Media

Posted by Rowland Marsh on 10/11/16 10:46

Black Friday is now a prime engagement opportunity for digital marketers. Retailers are expected to achieve high conversion rates for campaigns during this key event in the promotional calendar and drive revenues via their brand’s marketing channels.

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5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Posted by Philip Storey on 04/11/16 16:20

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

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5 Tips for Persuasive Copywriting and Effective Calls to Action

Posted by Rowland Marsh on 21/06/16 17:51

Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.

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4 Ways to Change Customer Perception of Your Brand

Posted by Philip Storey on 19/05/16 12:26

Whether it's double-strapping your rucksack, wearing big headphones or growing a huge beard, things that were uncool can become hip and retro looks come back into fashion. Changing consumer trends and social change are crucial factors when thinking about branding and customer engagement strategies.

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