10 Ways to Improve Email Marketing Open Rates

Posted by Philip Storey on 21/05/19 12:18

Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates. 

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9 Effective Father’s Day Campaigns Across Email & Paid Social

Posted by Philip Storey on 17/05/19 12:26

Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.

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The Pengest Brand: How to Use Influencers to Create Engaging Social Media Content

Posted by Rowland Marsh on 03/05/17 11:04

You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.

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How to Leverage Customer Emotions with Storytelling Marketing: We Buy Any Car

Posted by Rowland Marsh on 16/03/17 12:15

We Buy Any Car has been around since 2006 and there shouldn't be many UK consumers unaware of the Webuyanycar.com branding. Their catchy (annoying) little ditty should be firmly implanted (bludgeoned) into your consciousness (and subconsciousness), much like the infamous opera-singing Go Compare adverts. However, a recent change in approach demonstrates a much more interesting dip into the waters of storytelling marketing.

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5 Key Ways to Use Emotions to Drive Email Marketing Engagement

Posted by Philip Storey on 17/11/16 15:51

Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.

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4 Tips for Successful Email Marketing Campaigns in the Travel Industry

Posted by Philip Storey on 10/11/16 18:51

Marketers in the travel industry have a key advantage over many other industries in terms of emotional engagement, as the nature of travel and holiday content is mainly about planning an escape from the everyday grind. Travel-related email marketing content should perk the interest of subscribers when these emails hit their inbox.

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