What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

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Black Friday Email Subject Lines: The Best Tips to Stand Out of the Inbox

Posted by Philip Storey on 13/11/17 12:41

With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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5 CRO (Conversion Rate Optimisation) Tips for Email Marketers

Posted by Philip Storey on 15/11/16 10:45

CRO (conversion rate optimisation) is a marketing term often used in relation to website pages and UX (user experience) design. However, CRO can be applied to any marketing channel, throughout the different stages of the buyer’s journey. In email marketing, the importance of open rates can be overstated. Click-through rates and conversions are still the key metrics to judge success.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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7 Ways Growth Hacking and CRO Will Improve Your Email Marketing Strategy

Posted by Rowland Marsh on 08/06/16 14:51

Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.

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