Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates.
Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic!
Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?
Are you ready to dip your feet into the world of live video broadcasting? Or have you started using Facebook Live, but want to create more impact for your brand? Facebook Live is a powerful marketing tool to reach more people and build engagement on social media, especially as Facebook’s algorithm looks favourably on live video content.
We're big advocates of storytelling. Whether it's behind-the-scenes happenings or something that displays emotion and brand character, this approach is crucial for cutting through the noise, being genuine and showing the world who your company really is at the heart.
For many years, social networks have borrowed features from one another. Historically, these “borrowed” features have been relatively subtle. However, in 2016 there was a clear acceleration in one social network effectively adopting another’s feature. This year, it’s become even faster, and this trend is set to continue.
If you take a moment to stop and look at the people around you, you'll notice a whole host of smartphone browsers on the move. We've become a head-down generation and we pound the streets with a stooping posture, checking our social media channels on our phones as we head from A to B. It’s no wonder that new trends are emerging based on the influence of our mobile content consumption.
Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.
If you don’t currently use Instagram in your social media marketing strategy, it's worth considering the impact this fast-growing channel can create for your brand, especially in terms of engagement. You need to establish whether the channel is suitable for your audience and the nature of your business, but Instagram has key advantages and benefits for social media marketers.
Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.
Instagram recently modernised its logo and the photo-sharing app has followed this up by rolling out some significant changes for businesses. Since the recent announcement that Instagram are implementing several updates to their platform, marketers have been pondering what means it all means for the them.