How Vitality Used Healthy Incentives and Customer Rewards for Marketing Success

Posted by Philip Storey on 15/08/16 13:06

In late 2014, PruHealth and PruProtect went through a large-scale rebranding, with parent company Discovery launching the Vitality brand. The rebrand has been a huge success story. Vitality has changed customer perceptions and become hugely influential, due a progressive approach to marketing health and life insurance.

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4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

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5 Tips for Persuasive Copywriting and Effective Calls to Action

Posted by Rowland Marsh on 21/06/16 17:51

Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.

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3 Ways Email Marketing Can Make Loyalty Schemes Truly Rewarding

Posted by Rowland Marsh on 16/05/16 15:59

A recent market research article from the Guardian, called “How loyal are you to your loyalty cards?”, reflected on recent cutbacks by retailers to their loyalty scheme reward perks. It gauged consumer opinion of loyalty cards in general and their perceived value.

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