Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

Read More

What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

Read More

10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

Read More

Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 15/02/19 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

Read More

GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

Read More

Fire Up the FOMO and Increase Conversions with Realtime Email by Liveclicker

Posted by Philip Storey on 27/09/17 13:57

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

Read More

5 Effective Email Marketing Growth Hacks

Posted by Philip Storey on 31/05/17 18:43

Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.

Read More

5 Ways to Use Social Media to Boost Your Email Marketing Strategy

Posted by Philip Storey on 08/11/16 22:06

Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.

Read More

10 Ways to Build Customer Loyalty with Email Marketing

Posted by Rowland Marsh on 04/10/16 11:18

It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.

Read More

How Vitality Used Healthy Incentives and Customer Rewards for Marketing Success

Posted by Philip Storey on 15/08/16 13:06

In late 2014, PruHealth and PruProtect went through a large-scale rebranding, with parent company Discovery launching the Vitality brand. The rebrand has been a huge success story. Vitality has changed customer perceptions and become hugely influential, due a progressive approach to marketing health and life insurance.

Read More

4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

Read More

5 Tips for Persuasive Copywriting and Effective Calls to Action

Posted by Rowland Marsh on 21/06/16 17:51

Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.

Read More

3 Ways Email Marketing Can Make Loyalty Schemes Truly Rewarding

Posted by Rowland Marsh on 16/05/16 15:59

A recent market research article from the Guardian, called “How loyal are you to your loyalty cards?”, reflected on recent cutbacks by retailers to their loyalty scheme reward perks. It gauged consumer opinion of loyalty cards in general and their perceived value.

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers