Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.
Growth hacking is a key trend in marketing, focused on finding ways to improve processes and discovering quick wins to grow your business without necessarily needing to use a large-scale budget. Successful growth hackers are agile with their marketing strategies, looking to make necessary tweaks and utilise add time-saving tools to optimise their chances of conversions and enhance their marketing activities and content.
When you are creating lots of great content and promoting it on various social media channels, delivering optimised posts that maximise your content’s potential can be a time-consuming task. There are numerous ways to streamline the process, with social posting workflows, browser extensions and scheduling tools.
Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.
Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.