Top Email Marketing Trends for Millennials and Generation Z

Posted by Rowland Marsh on 12/12/17 13:53

The high ROI that email marketing continues to achieve for retailers, combined with the growing importance of marketing automation for businesses, proves that email is far from dead. Brands are becoming increasingly data-driven and reliant on automated workflows to nurture leads and customers. What's surprising is how the younger generations are taking to email. We look at the revealing email marketing trends amongst Millennials and Generation Z:

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5 Ways Retailers Can Connect with Generation Z Through Social Media

Posted by Rowland Marsh on 30/11/16 15:25

Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.

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