Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...
Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date.
Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...
The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic!
Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?
Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.
Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.
With current social media algorithms, especially in the case of Facebook, it is now much harder to achieve high conversion rates from organic marketing campaigns. So, many businesses have been forced to increase their paid social budgets and step up their ad campaigns. If you are committing significant investment into paid social campaigns, you need to make sure your ads are primed to deliver big impact.
When it comes to delivering effective paid social campaigns on Facebook, it's crucial to develop a solid strategy. It might sound obvious, but don't just dive into Facebook Ad Manager and start creating a campaign.
Good news for small businesses: Facebook has made design changes to its templates for business pages, which are cleaner, more visual appealing and impactful. Earlier in the summer, Facebook tested the water with the redesign, but only recently have the changes been rolled out officially. Businesses can now see how their brand pages look on the network.