How to See Absolutely Anyone's Facebook Ads

Posted by Philip Storey on 29/06/18 11:22

Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...

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Why Facebook Ads Get Disapproved & What You Can Do About It

Posted by Philip Storey on 28/06/18 08:43

Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date. 

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Facebook's Ad Disapproval Criteria Revealed

Posted by Rowland Marsh on 24/06/18 08:45

Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...

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4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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5 Ways to Use Social Ads to Boost Website Traffic

Posted by Rowland Marsh on 23/05/18 10:07

Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?

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5 Essential Tips for Optimising Facebook Ad Campaigns

Posted by Rowland Marsh on 01/05/18 09:49

Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.

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The Pengest Brand: How to Use Influencers to Create Engaging Social Media Content

Posted by Rowland Marsh on 03/05/17 11:04

You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.

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4 Tips for Creating Engaging Paid Social Ads

Posted by Philip Storey on 25/11/16 14:39

Businesses are increasingly realising the importance of using paid social as a key way to increase marketing conversions and revenues. Social media marketers are therefore under pressure to deliver effective paid social campaigns to justify the spend and resources. You need to ensure your targeted ads are compelling and hit the right note with your prospects.

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5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Posted by Philip Storey on 04/11/16 16:20

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

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5 Quick Tips to Improve Your Paid Facebook Campaigns

Posted by Rowland Marsh on 03/11/16 11:22

With current social media algorithms, especially in the case of Facebook, it is now much harder to achieve high conversion rates from organic marketing campaigns. So, many businesses have been forced to increase their paid social budgets and step up their ad campaigns. If you are committing significant investment into paid social campaigns, you need to make sure your ads are primed to deliver big impact.

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Get the Most from Facebook’s Brand New Tool: Facebook Campaign Planner

Posted by Rowland Marsh on 13/10/16 08:38

Facebook is expanding its portfolio of tools to assist marketers and advertisers, with its latest offering, Campaign Planner. The social networking giant is allowing businesses to share and compare plans for campaigns – on both Facebook and Instagram – enabling media planners to predict the reach and frequency of their campaigns, according to their budget and proposed schedule. Enchant gives you the lowdown:

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8 Tips to Optimise Your Facebook Ads

Posted by Rowland Marsh on 18/08/16 14:24

When it comes to delivering effective paid social campaigns on Facebook, it's crucial to develop a solid strategy. It might sound obvious, but don't just dive into Facebook Ad Manager and start creating a campaign.

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Why Facebook is Trying to Combat the Impact of Ad Blocking

Posted by Rowland Marsh on 11/08/16 16:18

Facebook recently announced that they are to use new technology to suppress the impact of ad blocking. Although this may appear to be an example of the social networking giant flexing its muscles, Andrew Bosworth (Vice-president, Ads & Business Platform at Facebook) claims it is more about giving people better controls of the type of advertising they see.

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How Facebook Business Pages Update is a Boost for Small Businesses

Posted by Rowland Marsh on 09/08/16 11:07

Good news for small businesses: Facebook has made design changes to its templates for business pages, which are cleaner, more visual appealing and impactful. Earlier in the summer, Facebook tested the water with the redesign, but only recently have the changes been rolled out officially. Businesses can now see how their brand pages look on the network.

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5 Ways to Create Visual Impact That Converts with Facebook Ads

Posted by Rowland Marsh on 08/07/16 15:14

If paid social media is high on your brand’s agenda, then you need to be aware of the latest capabilities of Facebook ads and how to utilise them. Maximising the potential of your content is crucial when it comes to paid social. It is essential to deliver big visual impact to your audience, especially on mobile, to boost engagement with your content.

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