To the cynic, Valentine’s Day is a gimmick created by card companies to cash in on cupid and guilt-trip the romantically-involved consumers out there. But it is a hugely successful seasonal sales period nonetheless. It represents a great opportunity for retail marketers to connect with their coupled customers – and even the single ones!
In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.
The Easter bank holiday weekend is a great time for brands to connect with their subscribers through email marketing. It's such an effective channel to leverage seasonal context through creative marketing. There's scope for
With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!
With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.
Black Friday is becoming an
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!
Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips that we've revampired (ok sorry!) to help you improve your Halloween subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!
Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails.
As we approach the summer, it’s a key time for brands to promote seasonal campaigns with email marketing and leverage the summer anticipation at home or abroad. From relevant emojis to seasonal hooks and incentives, there are plenty of ways to stand out of the inbox at this time of the year!
Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or
Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.
Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.