7 Ways to Reengage Inactive Email Marketing Subscribers

Posted by Philip Storey on 25/06/18 18:18

As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.

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5 Great Email Marketing Reengagement Tactics for Retailers

Posted by Philip Storey on 27/04/18 09:25

At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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How Yahoo! Mail's Image Caching Impacts Email Marketers

Posted by Rowland Marsh on 11/04/18 16:35

In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?

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3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

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5 Email Marketing Trends to Shape the Industry in 2018

Posted by Philip Storey on 28/12/17 13:06

As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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Fire Up the FOMO and Increase Conversions with Realtime Email by Liveclicker

Posted by Philip Storey on 27/09/17 13:57

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

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5 Signs That Your Email Marketing Has Plateaued and How to Reignite It

Posted by Philip Storey on 10/07/17 11:36

Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon. 

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Understand the Most Used and Effective Email Marketing Techniques

Posted by Team Enchant on 28/06/17 16:29

Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.

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5 Key Questions to Ask of Your Email Marketing Agency

Posted by Philip Storey on 30/05/17 11:02

When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.

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21 Amazing Examples of Emojis in Email Marketing

Posted by Philip Storey on 01/11/16 13:54

Emojis are no longer a fad, but a new form of digital language. They've become ingrained in our culture and are now part of everyday communication. It's not just on social media channels where they play a key role in engagement, but across all digital channels.

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3 Simple Tips for Successful Social Media Split Testing

Posted by Rowland Marsh on 08/09/16 17:04

You have a budget at the ready and you are primed for launching your paid social campaign, but have your done split testing on your ads? If the answer is "no", then you really need to hold back on your campaign until you have carried this out. Split testing is a crucial process within a successful social media ad campaign.

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