Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Yes, it's that time again – the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.
Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.
In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?
Love it or hate it, Valentine’s day is a huge draw for customers every year. The seasonal period often brings a huge influx of sales for all types of businesses, not just card shops and flower sellers! So, it’s important that any email marketing campaign you create really stands out from the crowd.
There is no denying that email marketing is still a key channel for retailers in 2018. And with retail brands using email more frequently for building customer relationships, competition is fierce. Brands must continually optimise their approach to stay ahead of the game and get subscribers’ attention. We've outlined some top trends for email marketers in retail for the year ahead.
2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!
As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.
The high ROI that email marketing continues to achieve for retailers, combined with the growing importance of marketing automation for businesses, proves that email is far from dead. Brands are becoming increasingly data-driven and reliant on automated workflows to nurture leads and customers. What's surprising is how the younger generations are taking to email. We look at the revealing email marketing trends amongst Millennials and Generation Z:
Sometimes in order to move forward, it is best to look back first. Enchant reflects on the key trends from the past year in email marketing and what we learned. We have outlined the important shifts in email marketing in 2016 and how they will shape the industry in 2017:
The introduction of Apple’s List-Unsubscribe feature in iOS 10 has had clear ramifications. MediaPost reported in November that unsubscribes were up 75% amongst Apple users since the feature was introduced. Bad news for email marketers. So what does this mean for the future of email marketing and how can brands deal with this feature and the rise in unsubscribes?
As another Black Friday weekend comes and goes, retailers and consumers alike can barely catch a breath before turning their attentions to Christmas. However, Enchant takes a moment to reflect on the interesting trends in email marketing from this year’s record-breaking Black Friday.
Recently, Enchant’s founder and CEO Philip Storey was invited to lend his many years of experience and insight for a whitepaper titled ‘The State Of Email Marketing 2015’ authored by SmartInsights.com founder Dr. Dave Chaffey and the GetResponse Marketing Team.