5 Essential Email Marketing Tactics for Black Friday Campaigns

Posted by Philip Storey on 07/11/17 09:36

Black Friday is becoming an increasingly crucial seasonal event for retailers, with many top brands stepping up their campaigns each year. Email marketing is a key channel to build momentum and maximise Black Friday success. 

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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Supercharge Your Email Marketing Subject Lines with Phrasee

Posted by Philip Storey on 30/08/17 16:50

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

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5 Steps to Creating Successful Black Friday Email Marketing Campaigns

Posted by Rowland Marsh on 14/11/16 09:47

In 2015, email marketing accounted for over 25% of the revenues generated during the Black Friday weekend – more than any other channel. Putting the well-documented madness of the event aside, generally seen around big department stores on busy high streets, the event is a retailer’s dream. Especially in ecommerce.

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6 Scarily Simple Ways to Boost Customer Engagement This Halloween

Posted by Rowland Marsh on 25/10/16 00:05

Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?

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4 Key Ways to Get More Email Marketing Conversions

Posted by Philip Storey on 12/09/16 18:17

When a prospect subscribes to your email marketing list, that is only one part of the job done. For your email marketing content to connect with your customers and engage them for long enough to convert your business goals, your strategy needs to be firing on all cylinders.

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How to Create and Optimise Awesome Email Marketing Subject Lines

Posted by Rowland Marsh on 20/07/16 15:32

Delivering great email marketing content is the culmination of a number of vital elements coming together. Successful email marketing campaigns consist of extensive research, customer insights, testing, strategising, innovation and efficient distribution methods. A real key element of email marketing, which is often underused, is the optimisation process – for the email content and the subject lines.

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5 Examples of Click-Worthy Email Marketing Subject Lines and Snackable Content

Posted by Rowland Marsh on 15/07/16 11:29

Even if you have a popular brand and produce high quality email marketing content, it will not deliver the desired impact or response rates that it deserves unless it is driven by a click-worthy email subject lines. The reverse is also true. If you hook your subscribers in with an irresistible subject line and show them poorly executed or uninspiring content when they open your email, it will be a big turn off.

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Why Email Marketers Should Use Emojis in Subject Lines

Posted by Rowland Marsh on 26/05/16 13:08

"63% of Brits are more likely to open emails with an emoji in the subject line."

It is becoming increasingly popular for email marketers to use emojis in their email subject lines. Before you start thinking that this is a mere gimmick, you might want to take note of recent research from Mailjet, which revealed that 63% of Brits are more likely to open emails with an emoji in the subject line.

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3 Tips for Horrifyingly Engaging Halloween Email Marketing Campaigns

Posted by Sarah Perrin on 30/10/15 11:17

Year on year, Halloween continues to jump on unsuspecting UK consumers with a BOOO! Halloween has now replaced Valentine’s Day as the third biggest retail event in the UK with Brits predicted to spend between £300-£400 million on Halloween-themed items this year.

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