Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.
Black Friday is becoming an
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!
Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails.
In 2015, email marketing accounted for over 25% of the revenues generated during the Black Friday weekend – more than any other channel. Putting the well-documented madness of the event aside, generally seen around big department stores on busy high streets, the event is a retailer’s dream. Especially in ecommerce.
Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?
When a prospect subscribes to your email marketing list, that is only one part of the job done. For your email marketing content to connect with your customers and engage them for long enough to convert your business goals, your strategy needs to be firing on all cylinders.
Delivering great email marketing content is the culmination of a number of vital elements coming together. Successful email marketing campaigns consist of extensive research, customer insights, testing, strategising, innovation and efficient distribution methods. A real key element of email marketing, which is often underused, is the optimisation process – for the email content and the subject lines.
Even if you have a popular brand and produce high quality email marketing content, it will not deliver the desired impact or response rates that it deserves unless it is driven by a click-worthy email subject lines. The reverse is also true. If you hook your subscribers in with an irresistible subject line and show them poorly executed or uninspiring content when they open your email, it will be a big turn off.
"63% of Brits are more likely to open emails with an emoji in the subject line."
It is becoming increasingly popular for email marketers to use emojis in their email subject lines. Before you start thinking that this is a mere gimmick, you might want to take note of recent research from Mailjet, which revealed that 63% of Brits are more likely to open emails with an emoji in the subject line.
Year on year, Halloween continues to jump on unsuspecting UK consumers with a BOOO! Halloween has now replaced Valentine’s Day as the third biggest retail event in the UK with Brits predicted to spend between £300-£400 million on Halloween-themed items this year.