How to Use Email Marketing Automation to Increase Website Traffic

Posted by Philip Storey on 25/03/20 15:34

Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.

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How Yahoo! Mail's Image Caching Impacts Email Marketers

Posted by Rowland Marsh on 11/04/18 16:35

In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?

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5 Key Questions to Ask of Your Email Marketing Agency

Posted by Philip Storey on 30/05/17 11:02

When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.

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10 Signs That You Could Benefit From an Email Marketing Agency

Posted by Philip Storey on 24/05/17 17:33

It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.

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4 Key Ways to Get More Email Marketing Conversions

Posted by Philip Storey on 12/09/16 18:17

When a prospect subscribes to your email marketing list, that is only one part of the job done. For your email marketing content to connect with your customers and engage them for long enough to convert your business goals, your strategy needs to be firing on all cylinders.

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Philip judges the dotties - dotdigital’s email marketing awards

Posted by Rowland Marsh on 09/05/16 17:13

Move over BAFTA, it is almost time for the dotties! On Wednesday 6th July 2016, the email marketing platform dotmailer are hosting their inaugural awards ceremony!

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