It goes without saying, that Christmas is a crucial time of year for retailers to drive revenue. Preparing campaigns way in advance is key. Marketing departments are already thinking about Christmas as soon as (or before) the summer is even over. Some even start planning the next year’s activity in January!
Christmas isn't that far away, and if you're not planning your email marketing strategy already, then now is the time. It's an exciting time of year to connect with your customers. It's a great time of year for increasing acquisition. Getting things right at Christmas, can be hugely rewarding. Here's some top email marketing tips from Enchant!
Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.
In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
Love it or hate it, Valentine’s day is a huge draw for customers every year. The seasonal period often brings a huge influx of sales for all types of businesses, not just card shops and flower sellers! So, it’s important that any email marketing campaign you create really stands out from the crowd.
There is no denying that email marketing is still a key channel for retailers in 2018. And with retail brands using email more frequently for building customer relationships, competition is fierce. Brands must continually optimise their approach to stay ahead of the game and get subscribers’ attention. We've outlined some top trends for email marketers in retail for the year ahead.
The General Data Protection Regulation (GDPR) will come into full affect in May 2018, and the changes present significant difficulties for marketers. Businesses will be required by law to provide transparency about how they collect and store data as well as gain true consent before using this data, giving consumers more control. What does this mean for retailers? Read on to find out...
Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.
There is a direct link between customer loyalty and profitability. It’s often cheaper to retain a customer than find a new one. This is particuarly true in retail. This blog will enable you to create email marketing loyalty campaigns for the retail sector, retaining and growing existing customers in no time!