It goes without saying, that Christmas is a crucial time of year for retailers to drive revenue. Preparing campaigns way in advance is key. Marketing departments are already thinking about Christmas as soon as (or before) the summer is even over. Some even start planning the next year’s activity in January!
Christmas isn't that far away, and if you're not planning your email marketing strategy already, then now is the time. It's an exciting time of year to connect with your customers. It's a great time of year for increasing acquisition. Getting things right at Christmas, can be hugely rewarding. Here's some top email marketing tips from Enchant!
We are giving you the chance to get a FREE 1-2-1 consulting session on anything to do with email marketing! This unmissable opportunity to talk to me, Philip Storey, principal consultant and CEO of Enchant Agency – the leading email marketing consulting agency in the UK – is completely free of charge. You can ask my anything about email, from campaign strategy to marketing automation. I'm here to help you.
Planning your email marketing campaigns throughout the holidays can be a daunting task. When is the right time to be really targeted? When can you afford to target a little more broadly? How do you manage overlapping frequency? These are just some of the questions we are frequently asked. In this blog, we'll give you three top tips for effective email marketing for Christmas campaigns:
When your campaign frequency increases over the holidays, you need to keep your content fresh, engaging and exciting. One way to do this, is through personalisation. It doesn't have to be complex, as a little personalisation can go a long way at this time of the year.
How do you ensure that your email marketing cuts through the clutter during the holiday season? How exactly do marketers get their email marketing frequency right? These are both common questions that our clients frequently ask us, and we hope this blog post will give you some clear guidance to set your frequency.
It may sound obvious, but it isn’t uncommon to see many a marketing office panic over the key dates in the run up to Christmas. Get ’em in the calendar as early as possible and mostly importantly, start talking and planning for them!
We're all ready for Christmas at Enchant! To celebrate, throughout November and December, our blog will be bringing marketers daily inspirational content and tactics to help create Christmas email marketing campaigns to delight your customers and lead to higher engagement and conversions. Think of it as an Advent calendar full of intelligent and insightful mini pressies.