We are giving you the chance to get a FREE 1-2-1 consulting session on anything to do with email marketing! This unmissable opportunity to talk to me, Philip Storey, principal consultant and CEO of Enchant Agency – the leading email marketing consulting agency in the UK – is completely free of charge. You can ask my anything about email, from campaign strategy to marketing automation. I'm here to help you.
Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.
I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.
Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
As we approach the summer, it’s a key time for brands to promote seasonal campaigns with email marketing and leverage the summer anticipation at home or abroad. From relevant emojis to seasonal hooks and incentives, there are plenty of ways to stand out of the inbox at this time of the year!
When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.
It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.
We’ve got a new, exciting opportunity for an ambitious and enthusiastic business development representative to help take Enchant forward as we grow in 2017.
Planning your email marketing campaigns throughout the holidays can be a daunting task. When is the right time to be really targeted? When can you afford to target a little more broadly? How do you manage overlapping frequency? These are just some of the questions we are frequently asked. In this blog, we'll give you three top tips for effective email marketing for Christmas campaigns:
When your campaign frequency increases over the holidays, you need to keep your content fresh, engaging and exciting. One way to do this, is through personalisation. It doesn't have to be complex, as a little personalisation can go a long way at this time of the year.
We're all ready for Christmas at Enchant! To celebrate, throughout November and December, our blog will be bringing marketers daily inspirational content and tactics to help create Christmas email marketing campaigns to delight your customers and lead to higher engagement and conversions. Think of it as an Advent calendar full of intelligent and insightful mini pressies.
Hello and welcome to Enchant Agency! We exist to enable brands to develop valuable relationships with people. We've found, through decades of experience, that this approach creates the greatest value for clients. We can't wait to share some of our stories with you over the next few weeks and months.