I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.
Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.
Hooray! We're super-psyched about the recent news from Adobe, as they announced a new feature enabling Typekit fonts to be added to HTML email – a big boost for email marketers and email designers alike.
Want to get your email testing process up to scratch? Most email marketers confess that they don’t do enough testing. This is a huge missed opportunity. Essentially, split testing is free optimisation for email marketing. It makes campaign creation far easier and ensures your emails are more relevant and effective. Look no further than our email marketing split testing planner tool!
Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon.
Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!
Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.
When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.
It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.
Email marketers, be excited and get informed – Econsultancy's Email Census 2017 has arrived! Econsultancy's annual Email Marketing Industry Census – now in its 11th year – is an extensive report on the state of email marketing, which includes key statistics, trends and takeaways from the largest UK survey of email marketers.
The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.
The introduction of Apple’s List-Unsubscribe feature in iOS 10 has had clear ramifications. MediaPost reported in November that unsubscribes were up 75% amongst Apple users since the feature was introduced. Bad news for email marketers. So what does this mean for the future of email marketing and how can brands deal with this feature and the rise in unsubscribes?
When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.
Email relevance in marketing is about targeting customers with content and messages which fit their needs, challenges and behaviours. Email marketing can achieve massive ROI for businesses, because it's a channel you truly own. Successful brands focus on relevancy in email marketing to build lasting customer relationships.
Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.