5 Inspiring Examples of Father's Day Email Marketing Campaigns

Posted by Philip Storey on 20/05/19 14:15

Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world. 

Read More

How Much Does It Cost To Hire An Email Marketing Agency?

Posted by Philip Storey on 14/05/19 11:05

As an email marketing consultant, one of the most common questions I am asked, is how much does it cost to work with an email marketing agency? In this blog, I hope to cast some illumination on work with email agencies and how much you should look to invest.

Read More

How To Create An Email Marketing Strategy

Posted by Philip Storey on 08/05/19 18:03

Creating an email marketing strategy can be a daunting task that even the most experienced marketer might find intimidating. In this blog I will show you from start to finish, how to create an email marketing strategy. This guide will help you regardless of the size of your organisation or the industry or geography that you are located. I hope it helps!

Read More

Why Instinct Will Always Be The Greatest Marketing Skill

Posted by Philip Storey on 30/04/19 15:21

Ask any marketer or e-commerce team how much time they spend analysing reports and looking at data, it's always going to be a considerable amount of their time. The real skill however, is to derive the outcomes from those numbers. What do the numbers actually mean and how can this information be used to improve future strategy?

Read More

When To Hire an Email Marketing Agency

Posted by Philip Storey on 23/04/19 11:39

Whether you've got an email marketing program in place that is performing well, or you are looking to get something started with email marketing, a great email marketing agency will always be able to provide expert support and guidance. This blog explores when you should consider appointing an email marketing agency and how they can help you.

Read More

How To Improve Email Marketing

Posted by Philip Storey on 27/03/19 10:09

Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing. 

Read More

Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

Read More

What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

Read More

10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

Read More

Econsultancy's Email Marketing Industry Census 2018: Key Takeaways

Posted by Rowland Marsh on 25/06/18 22:23

Yes, it's that time again  the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.

Read More

Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 02/02/18 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

Read More

Top 5 ESPs: Great Platforms to Drive Your Email Marketing Campaigns

Posted by Philip Storey on 18/10/17 22:31

Selecting an email service provider (ESP) is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of our five favourite ESPs, including the key benefits and reasons why they're our favourite email providers.

Read More

BrightonSEO: An Email Marketer's Perspective of Europe’s Biggest SEO Conference

Posted by Philip Storey on 29/09/17 16:10

I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.

Read More

Kick-Start Your Customer Lifecycle with Email Marketing: Register for Kissmetrics Webinar

Posted by Philip Storey on 20/09/17 20:46

 

Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.

Read More

Adobe Typekit Fonts Now Enabled for Email Campaigns

Posted by Philip Storey on 01/09/17 12:59

Hooray! We're super-psyched about the recent news from Adobe, as they announced a new feature enabling Typekit fonts to be added to HTML email – a big boost for email marketers and email designers alike.

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers