Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation.
Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon.
Why does your business need an email marketing reactivation strategy? Not sure? Let's pose another question: Would you knowingly send regular marketing emails to subscribers who have not engaged with or even opened one of your emails in the past year?