How To Improve Email Marketing

Posted by Philip Storey on 27/03/19 10:09

Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing. 

Read More

Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

Read More

What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

Read More

10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

Read More

Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 15/02/19 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

Read More

5 Valentine's Day Email Marketing Campaign Tactics + Examples

Posted by Philip Storey on 08/01/19 07:53

Valentine’s day is a huge draw for many retailers and ecommerce businesses every year. The seasonal period often brings a huge influx of sales for all types of businesses and not just card shops and florists. It’s important that any email marketing campaign you create really stands out from the crowd. This blog sets out to help you do that well.

Read More

How to Get Your Email Marketing To Stand Out in the Gmail Promotions Tab

Posted by Philip Storey on 02/01/19 15:03

The Gmail promotions tab - love it or hate it, but it's not going anywhere. And if recent developments are anything to go by, email marketers are going to need to pay close attention to how it evolves. Have you seen the way that some emails are featured at the top of the tab, with an image? In this blog, I'll show you how you it's done and how you can apply it to your next email campaign.

Read More

Econsultancy's Email Marketing Industry Census 2018: Key Takeaways

Posted by Rowland Marsh on 25/06/18 22:23

Yes, it's that time again  the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.

Read More

Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Rowland Marsh on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

Read More

3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

Read More

The Ultimate Guide to Black Friday Email Marketing Campaigns

Posted by Philip Storey on 17/11/17 14:28

Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.

Read More

5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

Read More

5 Essential Email Marketing Tactics for Black Friday Campaigns

Posted by Philip Storey on 07/11/17 09:36

Black Friday is becoming an increasingly crucial seasonal event for retailers, with many top brands stepping up their campaigns each year. Email marketing is a key channel to build momentum and maximise Black Friday success. 

Read More

The Ultimate Guide to Halloween Email Marketing

Posted by Philip Storey on 25/10/17 16:26

Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…


Read More

5 Horrifyingly Good Halloween Email Creative Examples

Posted by Philip Storey on 24/10/17 17:21

BOO! Are you looking for some creative email inspiration for your Halloween marketing campaigns? Halloween is a seasonal event which lends itself well to creativity, due to the wide range of spooky iconography associated with fright night. We've cast our spell and conjured up 5 horrifyingly good email creative design examples to help inspire your Halloween campaigns:


Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers