Yes, it's that time again – the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
The Easter bank holiday weekend is a great time for brands to connect with their subscribers through email marketing. It's such an effective channel to leverage seasonal context through creative marketing. There's scope for
Love it or hate it, Valentine’s day is a huge draw for customers every year. The seasonal period often brings a huge influx of sales for all types of businesses, not just card shops and flower sellers! So, it’s important that any email marketing campaign you create really stands out from the crowd.
2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!
Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.
With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!
Black Friday is becoming an
Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…
BOO! Are you looking for some creative email inspiration for your Halloween marketing campaigns? Halloween is a seasonal event which lends itself well to creativity, due to the wide range of spooky iconography associated with fright night. We've cast our spell and conjured up 5 horrifyingly good email creative design examples to help inspire your Halloween campaigns:
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
Selecting an email service provider (ESP) for your brand's email marketing activity is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of the best 5 ESPs, including the key benefits and reasons why they're our favourite email providers.
Looking for inspiration to get the blood-curdling juices flowing in time for Halloween? Well, we have compiled the perfect mix of email marketing examples from top brands that will give you the chills and blow away the cobwebs!
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
Hooray! We're super-psyched about the recent news from Adobe, as they announced a new feature enabling Typekit fonts to be added to HTML email campaigns – a big boost for email marketers and designers alike.