Looking for inspiration to get the blood-curdling juices flowing in time for Halloween? Well, we have compiled the perfect mix of email marketing examples from top brands that will give you the chills and blow away the cobwebs!
Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon.
Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!
How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.
Emojis are no longer a fad, but a new form of digital language. They've become ingrained in our culture and are now part of everyday communication. It's not just on social media channels where they play a key role in engagement, but across all digital channels.
Email marketing is a hugely effective channel for building and nurturing customer relationships. Once a prospect signs up to your subscriber list, they're open to your brand's emails. However, many marketers make the mistake of putting too much onus on gaining new subscribers, rather than keeping their existing subscribers engaged and loyal to their brand.
Awakening the sleepy subscribers in your email list is a key way to maximise ROI, and turn lapsed subscribers into active customers. Email marketing reactivation is strangely underused in business – it's a missed opportunity to continue to send inactive subscribers emails they are not engaging with. You need a seperate strategy for reenaging with these sleepy subscribers.
Our friends at Google have made some significant updates to Inbox by Gmail, which will continue to change the way users view and search email content. Those in email marketing, pay attention as this is important!