Successful Email Marketing: Why Your Business Needs It

Posted by Ash Salleh on 26/07/19 09:59

Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops. 

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10 Tried & True Strategies for Your Email Marketing Campaign

Posted by Nelly on 17/07/19 13:34

Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Philip Storey on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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The Influence of Artificial Intelligence on Email Marketing & SEO

Posted by Rowland Marsh on 04/06/18 15:19

Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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5 of the Most Effective Live Content Email Marketing Tools

Posted by Philip Storey on 18/04/18 08:47

Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.

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3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

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Email Marketing Personalisation: How to Improve Your Strategy in 2018

Posted by Philip Storey on 11/01/18 09:29

Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation. 

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5 Email Marketing Trends to Shape the Industry in 2018

Posted by Philip Storey on 28/12/17 13:06

As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.

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Fire Up the FOMO and Increase Conversions with Realtime Email by Liveclicker

Posted by Philip Storey on 27/09/17 13:57

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

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Ramp Up Your Email Personalisation with Fresh Relevance

Posted by Philip Storey on 15/08/17 14:10


If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.

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4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation , get a helping hand from some smart email tools to create the right impact!

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5 Email Marketing Lessons from Major Retailers

Posted by Philip Storey on 26/06/17 14:50

Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!

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How to Use Email Marketing Automation to Massively Increase Website Traffic

Posted by Philip Storey on 06/06/17 15:29

Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.

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