Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!
Calling all retailers! Thinking of
Growth hacking is a key trend in marketing, focused on finding ways to improve processes and discovering quick wins to grow your business without necessarily needing to use a large-scale budget. Successful growth hackers are agile with their marketing strategies, looking to make necessary tweaks and utilise add time-saving tools to optimise their chances of conversions and enhance their marketing activities and content.
Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!
When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.
It might seem like common sense to say that it's important for businesses to have a clearly defined digital strategy before choosing technology and tools, but it's a bad habit many companies get themselves into as they strive for quick impact with digital marketing.
Modern marketers are becoming more aware of the benefits of customer-centric strategies. Whilst there are so many channels available to distribute marketing content, there's also so much competition. That's why a customer-centric approach is key for gaining and retaining customers.
Before creating a marketing strategy, every marketer needs to robustly scope out the key aims, audience and channels for reaching their customers. However, for a smart and dynamic digital marketing strategy, it is important to have a structured framework in place.
The craft beer industry is booming in the UK and it seems every week a new microbrewery emerges – especially in London. It's a great time to be a beer lover. Diversity and innovation is creating a treasure trove of beers, whilst community spirit and collaboration within the industry is boosting growth. The marketing is embracing the same values and ethos as the brewing.
Whether you're a football fan or not, you’ll be aware of the fairytale story of Leicester City FC this year. They went from 5000-1 no hopers to Premier League Champions. They defied the odds and disparity in club wealth, using the momentum of support and belief from the Leicester fans and community – and of a horde of neutrals who embraced them – to hold off the competition and take the title.
We live in an extremely diverse time. Consumers are heavily reliant on digital technology and are driven by social media trends and communication, but we are not merely a generation of (electric) sheep. In fact, the digital age aids and encourages creativity and diversity, and social media showcases individualism and promotes the idea of embracing personal identity.
Marketers talk a great deal about integration, collaboration and having the right tools in place to implement successful marketing campaigns. Everything and everyone must work together to maximise a marketing strategy’s impact. If one cog is not working, the marketing machine will not function properly.