Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Yes, it's that time again – the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...
As we head towards the deadline for GDPR compliance, it's time (if you haven't already) to start planning your approach to aligning marketing processes with new data rules outlined by The General Data Protection Regulation (GDPR).
As the date for GDPR compliance looms and it's now (at the time of writing) just a couple of months away before the new data regulations become law, we thought we'd pull together our favourite resources on this important topic.
The General Data Protection Regulation (GDPR) will come into full affect in May 2018, and the changes present significant difficulties for marketers. Businesses will be required by law to provide transparency about how they collect and store data as well as gain true consent before using this data, giving consumers more control. What does this mean for retailers? Read on to find out...