Email Marketing in a Post-GDPR World

Posted by Philip Storey on 13/07/18 16:44

Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.

Read More

Econsultancy's Email Marketing Industry Census 2018: Key Takeaways

Posted by Rowland Marsh on 25/06/18 22:23

Yes, it's that time again  the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.

Read More

GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

Read More

10 of the Best GDPR Repermissioning Emails

Posted by Philip Storey on 10/05/18 14:31

In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...

Read More

The GDPR Checklist for Marketers: 10 Critical Areas to Consider

Posted by Philip Storey on 13/04/18 09:13

As we head towards the deadline for GDPR compliance, it's time (if you haven't already) to start planning your approach to aligning marketing processes with new data rules outlined by The General Data Protection Regulation (GDPR).

Read More

5 Essential GDPR Resources for Marketers

Posted by Philip Storey on 05/03/18 14:39

As the date for GDPR compliance looms and it's now (at the time of writing) just a couple of months away before the new data regulations become law, we thought we'd pull together our favourite resources on this important topic.

Read More

Everything Retailers Need to Know About GDPR in Email Marketing

Posted by Philip Storey on 01/02/18 18:00

The General Data Protection Regulation (GDPR) will come into full affect in May 2018, and the changes present significant difficulties for marketers. Businesses will be required by law to provide transparency about how they collect and store data as well as gain true consent before using this data, giving consumers more control. What does this mean for retailers? Read on to find out...

Read More

Email Marketing Personalisation: How to Improve Your Strategy in 2018

Posted by Rowland Marsh on 11/01/18 09:29

Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation. 

Read More

What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

Read More

Introducing the Email Marketing Split Testing Planner Tool

Posted by Philip Storey on 10/08/17 15:36

Want to get your email testing process up to scratch? Most email marketers confess that they don’t do enough testing. This is a huge missed opportunity. Essentially, split testing is free optimisation for email marketing. It makes campaign creation far easier and ensures your emails are more relevant and effective. Look no further than our email marketing split testing planner tool!

Read More

Econsultancy's Email Marketing Census 2017: Key Findings, Trends and Insights from Industry Experts

Posted by Team Enchant on 24/04/17 16:26

Email marketers, be excited and get informed  Econsultancy's Email Census 2017 has arrived! Econsultancy's annual Email Marketing Industry Census – now in its 11th year – is an extensive report on the state of email marketing, which includes key statistics, trends and takeaways from the largest UK survey of email marketers. 

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers