7 Ways to Reengage Inactive Email Marketing Subscribers

Posted by Philip Storey on 25/06/18 18:18

As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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5 Great Email Marketing Reengagement Tactics for Retailers

Posted by Philip Storey on 27/04/18 09:25

At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...

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5 Effective Email Marketing Growth Hacks

Posted by Philip Storey on 31/05/17 18:43

Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.

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What is Email Marketing Reactivation and Why is it Crucial to Your Strategy?

Posted by Rowland Marsh on 29/11/16 15:49

How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.

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5 Quick and Easy Digital Marketing Growth Hacks for Retailers

Posted by Rowland Marsh on 25/11/16 11:12

Growth hacking is a key trend in marketing, focused on finding ways to improve processes and discovering quick wins to grow your business without necessarily needing to use a large-scale budget. Successful growth hackers are agile with their marketing strategies, looking to make necessary tweaks and utilise add time-saving tools to optimise their chances of conversions and enhance their marketing activities and content.

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6 Reasons for Creating an Email Marketing Reactivation Strategy

Posted by Rowland Marsh on 06/09/16 16:30

Why does your business need an email marketing reactivation strategy? Not sure? Let's pose another question: Would you knowingly send regular marketing emails to subscribers who have not engaged with or even opened one of your emails in the past year?

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5 Common Mistakes with Email Marketing Reactivation Strategies

Posted by Philip Storey on 01/09/16 11:20

Awakening the sleepy subscribers in your email list is a key way to maximise ROI, and turn lapsed subscribers into active customers. Email marketing reactivation is strangely underused in business – it's a missed opportunity to continue to send inactive subscribers emails they are not engaging with. You need a seperate strategy for reenaging with these sleepy subscribers.

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