GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

Read More

5 Tips: Email Marketing Loyalty Campaigns for Retail

Posted by Philip Storey on 01/02/18 16:55

It’s often cheaper to retain a customer than find a new one, meaning that there is a clear link between customer loyalty and profitability. This is particularly true in retail. In this blog I'll share some simple ideas for how to create email marketing loyalty campaigns for the retail sector. It'll have you retaining and growing existing customers in no time...

Read More

Improve Lead Nurturing with HubSpot's Automated Workflows

Posted by Philip Storey on 04/01/18 13:25

This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.

Read More

5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

Read More

What is Email Marketing Reactivation and Why is it Crucial to Your Strategy?

Posted by Rowland Marsh on 29/11/16 15:49

How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.

Read More

Nurturing Customer Relationships Through Email Marketing in 5 Easy Steps

Posted by Philip Storey on 29/11/16 12:13

Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.

Read More

5 Reasons for Creating a Customer-Centric Digital Marketing Strategy

Posted by Rowland Marsh on 15/09/16 23:58

Modern marketers are becoming more aware of the benefits of customer-centric strategies. Whilst there are so many channels available to distribute marketing content, there's also so much competition. That's why a customer-centric approach is key for gaining and retaining customers.

Read More

6 Customer Retention Tips for Email Marketers

Posted by Rowland Marsh on 14/09/16 10:14

Email marketing is a hugely effective channel for building and nurturing customer relationships. Once a prospect signs up to your subscriber list, they're open to your brand's emails. However, many marketers make the mistake of putting too much onus on gaining new subscribers, rather than keeping their existing subscribers engaged and loyal to their brand.

Read More

5 Common Mistakes with Email Marketing Reactivation Strategies

Posted by Philip Storey on 01/09/16 11:20

Awakening the sleepy subscribers in your email list is a key way to maximise ROI, and turn lapsed subscribers into active customers. Email marketing reactivation is strangely underused in business – it's a missed opportunity to continue to send inactive subscribers emails they are not engaging with. You need a seperate strategy for reenaging with these sleepy subscribers.

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers