How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

Read More

3 Key Benefits of Using Storytelling Marketing in Customer Engagement Strategies

Posted by Rowland Marsh on 17/06/16 17:49

There has been a sharp rise in the use of storytelling marketing by brands in recent years. Despite sounding like quite a soft and unspecific marketing technique, its importance and benefits should not be underestimated.

Read More

4 Ways to Change Customer Perception of Your Brand

Posted by Philip Storey on 19/05/16 12:26

Whether it's double-strapping your rucksack, wearing big headphones or growing a huge beard, things that were uncool can become hip and retro looks come back into fashion. Changing consumer trends and social change are crucial factors when thinking about branding and customer engagement strategies.

Read More

3 Ways Email Marketing Can Make Loyalty Schemes Truly Rewarding

Posted by Rowland Marsh on 16/05/16 15:59

A recent market research article from the Guardian, called “How loyal are you to your loyalty cards?”, reflected on recent cutbacks by retailers to their loyalty scheme reward perks. It gauged consumer opinion of loyalty cards in general and their perceived value.

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers