I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.
Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
In both B2B and B2C marketing, businesses should be focusing on their customer lifecycle. Email marketing remains a highly-successful channel for nurturing customer relationships and feeds effectively into the customer lifecycle. Enchant Founder Philip Storey presents his talk, “How to Revolutionise Your Customer Lifecycle with Email Marketing”, at Brighton SEO in September 2017.
If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.
Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!
Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.
When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.
It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.
The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.
If you want to achieve long-term marketing success in ecommerce, you need to focus on the post-purchase phase of the customer journey. Here we outline the key ways for retailers to delight their customers after the conversion:
The introduction of Apple’s List-Unsubscribe feature in iOS 10 has had clear ramifications. MediaPost reported in November that unsubscribes were up 75% amongst Apple users since the feature was introduced. Bad news for email marketers. So what does this mean for the future of email marketing and how can brands deal with this feature and the rise in unsubscribes?
How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!