BrightonSEO: An Email Marketer's Perspective of Europe’s Biggest SEO Conference

Posted by Philip Storey on 29/09/17 16:10

I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.

Read More

Kick-Start Your Customer Lifecycle with Email Marketing: Register for Kissmetrics Webinar

Posted by Philip Storey on 20/09/17 20:46

 

Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.

Read More

Improve Your Agency's Email Marketing and Lead Nurturing with Instiller

Posted by Philip Storey on 18/09/17 14:53

This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.

Read More

Philip Storey Discusses the Customer Lifecycle at Brighton SEO

Posted by Rowland Marsh on 05/09/17 16:25

In both B2B and B2C marketing, businesses should be focusing on their customer lifecycle. Email marketing remains a highly-successful channel for nurturing customer relationships and feeds effectively into the customer lifecycle. Enchant Founder Philip Storey presents his talk, “How to Revolutionise Your Customer Lifecycle with Email Marketing”, at Brighton SEO in September 2017.

Read More

Ramp Up Your Email Personalisation with Fresh Relevance

Posted by Philip Storey on 15/08/17 14:10


If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.

Read More

5 Email Marketing Lessons from Major Retailers

Posted by Philip Storey on 26/06/17 14:50

Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!

Read More

3 Ways to Instantly Increase Sales Through Email Marketing

Posted by Philip Storey on 12/06/17 12:51

Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.

Read More

5 Key Questions to Ask of Your Email Marketing Agency

Posted by Philip Storey on 30/05/17 11:02

When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.

Read More

10 Signs That You Could Benefit From an Email Marketing Agency

Posted by Philip Storey on 24/05/17 17:33

It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.

Read More

How to Map Out Your Customer Lifecycle with Email Marketing

Posted by Philip Storey on 23/03/17 00:09

The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.

Read More

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Posted by Rowland Marsh on 13/03/17 13:47

If you want to achieve long-term marketing success in ecommerce, you need to focus on the post-purchase phase of the customer journey.  Here we outline the key ways for retailers to delight their customers after the conversion:

Read More

How Email Marketers Can Deal with the iOS 10 List-Unsubscribe Feature

Posted by Philip Storey on 07/12/16 13:34

The introduction of Apple’s List-Unsubscribe feature in iOS 10 has had clear ramifications. MediaPost reported in November that unsubscribes were up 75% amongst Apple users since the feature was introduced. Bad news for email marketers. So what does this mean for the future of email marketing and how can brands deal with this feature and the rise in unsubscribes?

Read More

What is Email Marketing Reactivation and Why is it Important

Posted by Philip Storey on 29/11/16 15:49

How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.

Read More

Nurturing Customer Relationships Through Email Marketing in 5 Easy Steps

Posted by Philip Storey on 29/11/16 12:13

Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.

Read More

Why Integrating Your Marketing Channels is Key to Retail Success

Posted by Philip Storey on 18/11/16 21:17

Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers