6 Scarily Simple Ways to Boost Customer Engagement This Halloween

Posted by Rowland Marsh on 25/10/16 00:05

Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?

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How Tim Peake Showed That the Sky is Not the Limit for Social Media Marketing

Posted by Rowland Marsh on 19/07/16 16:33

Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?

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4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

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6 Ways to Improve Your Customer Engagement Strategy Using Social Media

Posted by Rowland Marsh on 05/07/16 17:33

Whatever level of marketing your brand is using for building awareness, driving conversions or attracting new customers to your business, producing engaging content is paramount. Keeping customers engaged with your content is the best way to retain customer loyalty and maintain long-term interest in your products and services.

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9 Simple Growth Hacks That Will Boost Your Customer Engagement

Posted by Rowland Marsh on 20/06/16 23:58

Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.

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3 Key Benefits of Using Storytelling Marketing in Customer Engagement Strategies

Posted by Rowland Marsh on 17/06/16 17:49

There has been a sharp rise in the use of storytelling marketing by brands in recent years. Despite sounding like quite a soft and unspecific marketing technique, its importance and benefits should not be underestimated.

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