Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

Read More

What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

Read More

10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

Read More

Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 15/02/19 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

Read More

Kick-Start Your Customer Lifecycle with Email Marketing: Register for Kissmetrics Webinar

Posted by Philip Storey on 20/09/17 20:46

 

Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.

Read More

How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

Read More

How to Map Out Your Customer Lifecycle with Email Marketing

Posted by Philip Storey on 23/03/17 00:09

The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.

Read More

How to Leverage Customer Emotions with Storytelling Marketing: We Buy Any Car

Posted by Rowland Marsh on 16/03/17 12:15

We Buy Any Car has been around since 2006 and there shouldn't be many UK consumers unaware of the Webuyanycar.com branding. Their catchy (annoying) little ditty should be firmly implanted (bludgeoned) into your consciousness (and subconsciousness), much like the infamous opera-singing Go Compare adverts. However, a recent change in approach demonstrates a much more interesting dip into the waters of storytelling marketing.

Read More

5 Key Ways to Use Emotions to Drive Email Marketing Engagement

Posted by Philip Storey on 17/11/16 15:51

Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.

Read More

6 Scarily Simple Ways to Boost Customer Engagement This Halloween

Posted by Rowland Marsh on 25/10/16 00:05

Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?

Read More

How Tim Peake Showed That the Sky is Not the Limit for Social Media Marketing

Posted by Rowland Marsh on 19/07/16 16:33

Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?

Read More

4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

Read More

6 Ways to Improve Your Customer Engagement Strategy Using Social Media

Posted by Rowland Marsh on 05/07/16 17:33

Whatever level of marketing your brand is using for building awareness, driving conversions or attracting new customers to your business, producing engaging content is paramount. Keeping customers engaged with your content is the best way to retain customer loyalty and maintain long-term interest in your products and services.

Read More

9 Simple Growth Hacks That Will Boost Your Customer Engagement

Posted by Rowland Marsh on 20/06/16 23:58

Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.

Read More

3 Key Benefits of Using Storytelling Marketing in Customer Engagement Strategies

Posted by Rowland Marsh on 17/06/16 17:49

There has been a sharp rise in the use of storytelling marketing by brands in recent years. Despite sounding like quite a soft and unspecific marketing technique, its importance and benefits should not be underestimated.

Read More

Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers