5 Inspiring Examples of Father's Day Email Marketing Campaigns

Posted by Philip Storey on 20/05/19 14:15

Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world. 

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How Much Does It Cost To Hire An Email Marketing Agency?

Posted by Philip Storey on 14/05/19 11:05

As an email marketing consultant, one of the most common questions I am asked, is how much does it cost to work with an email marketing agency? In this blog, I hope to cast some illumination on work with email agencies and how much you should look to invest.

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How To Create An Email Marketing Strategy

Posted by Philip Storey on 08/05/19 18:03

Creating an email marketing strategy can be a daunting task that even the most experienced marketer might find intimidating. In this blog I will show you from start to finish, how to create an email marketing strategy. This guide will help you regardless of the size of your organisation or the industry or geography that you are located. I hope it helps!

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Why Instinct Will Always Be The Greatest Marketing Skill

Posted by Philip Storey on 30/04/19 15:21

Ask any marketer or e-commerce team how much time they spend analysing reports and looking at data, it's always going to be a considerable amount of their time. The real skill however, is to derive the outcomes from those numbers. What do the numbers actually mean and how can this information be used to improve future strategy?

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When To Hire an Email Marketing Agency

Posted by Philip Storey on 23/04/19 11:39

Whether you've got an email marketing program in place that is performing well, or you are looking to get something started with email marketing, a great email marketing agency will always be able to provide expert support and guidance. This blog explores when you should consider appointing an email marketing agency and how they can help you.

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How To Improve Email Marketing

Posted by Philip Storey on 27/03/19 10:09

Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing. 

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Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

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What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

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10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

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Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 02/02/18 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

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Kick-Start Your Customer Lifecycle with Email Marketing: Register for Kissmetrics Webinar

Posted by Philip Storey on 20/09/17 20:46

 

Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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How to Map Out Your Customer Lifecycle with Email Marketing

Posted by Philip Storey on 23/03/17 00:09

The concept of mapping out your customer lifecycle is often discussed in relation to email marketing, due to the effectiveness of the channel for nurturing customer relationships. The customer lifecycle is key to email marketing success.

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How to Leverage Customer Emotions with Storytelling Marketing: We Buy Any Car

Posted by Rowland Marsh on 16/03/17 12:15

We Buy Any Car has been around since 2006 and there shouldn't be many UK consumers unaware of the Webuyanycar.com branding. Their catchy (annoying) little ditty should be firmly implanted (bludgeoned) into your consciousness (and subconsciousness), much like the infamous opera-singing Go Compare adverts. However, a recent change in approach demonstrates a much more interesting dip into the waters of storytelling marketing.

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5 Key Ways to Use Emotions to Drive Email Marketing Engagement

Posted by Philip Storey on 17/11/16 15:51

Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.

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