What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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5 Easy Ways to Increase Email Marketing Click-Through Rates

Posted by Philip Storey on 31/08/16 09:57

Once you've grabbed your subscribers' attention and they're opening your marketing emails, you need to do everything you can to convince viewers to click on links, consume content and click on calls to action.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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How to Ask Customers Relevant Questions and Answer Them with Calls to Action

Posted by Rowland Marsh on 21/07/16 12:01

There are many different reasons why customers engage with marketing content and marketers employ an array of tactics to boost this engagement. When it comes to CRO (conversion rate optimisation), your focus should be on the best way to get customers to click through to content and (CTAs) calls to action, which are often triggers to purchase.

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5 Tips for Persuasive Copywriting and Effective Calls to Action

Posted by Rowland Marsh on 21/06/16 17:51

Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.

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