5 Valentine's Day Email Marketing Campaign Tactics + Examples

Posted by Philip Storey on 08/01/19 07:53

Valentine’s day is a huge draw for many retailers and ecommerce businesses every year. The seasonal period often brings a huge influx of sales for all types of businesses and not just card shops and florists. It’s important that any email marketing campaign you create really stands out from the crowd. This blog sets out to help you do that well.

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How to Get Your Email Marketing To Stand Out in the Gmail Promotions Tab

Posted by Philip Storey on 02/01/19 15:03

The Gmail promotions tab - love it or hate it, but it's not going anywhere. And if recent developments are anything to go by, email marketers are going to need to pay close attention to how it evolves. Have you seen the way that some emails are featured at the top of the tab, with an image? In this blog, I'll show you how you it's done and how you can apply it to your next email campaign.

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5 of the Most Effective Live Content Email Marketing Tools

Posted by Philip Storey on 18/04/18 08:47

Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.

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How Retail Email Marketers are Innovating with Interactive Content

Posted by Philip Storey on 01/02/18 17:48

Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.

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The Ultimate Guide to Black Friday Email Marketing Campaigns

Posted by Philip Storey on 17/11/17 14:28

Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.

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The Ultimate Guide to Halloween Email Marketing

Posted by Philip Storey on 25/10/17 16:26

Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…


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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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5 CRO (Conversion Rate Optimisation) Tips for Email Marketers

Posted by Philip Storey on 15/11/16 10:45

CRO (conversion rate optimisation) is a marketing term often used in relation to website pages and UX (user experience) design. However, CRO can be applied to any marketing channel, throughout the different stages of the buyer’s journey. In email marketing, the importance of open rates can be overstated. Click-through rates and conversions are still the key metrics to judge success.

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5 Dynamic Content Persuasion Tactics to Increase CTA Conversions

Posted by Rowland Marsh on 05/08/16 11:58

Using dynamic content and innovative technology in your email content or web pages is a great way to keep customers engaged, whilst increasing your chances of persuading customers to click on your calls to action (CTAs) and convert.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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4 Consumer Browsing Insights to Help You Increase Conversions

Posted by Rowland Marsh on 13/07/16 18:05

A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.

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9 Simple Growth Hacks That Will Boost Your Customer Engagement

Posted by Rowland Marsh on 20/06/16 23:58

Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.

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7 Ways Growth Hacking and CRO Will Improve Your Email Marketing Strategy

Posted by Rowland Marsh on 08/06/16 14:51

Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.

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Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers