When a prospect subscribes to your email marketing list, that is only one part of the job done. For your email marketing content to connect with your customers and engage them for long enough to convert your business goals, your strategy needs to be firing on all cylinders.
Once you've grabbed your subscribers' attention and they're opening your marketing emails, you need to do everything you can to convince viewers to click on links, consume content and click on calls to action.
Using dynamic content and innovative technology in your email content or web pages is a great way to keep customers engaged, whilst increasing your chances of persuading customers to click on your calls to action (CTAs) and convert.
Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.
A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.
Email marketers are under increasing pressure to create engaging content to retain customers and avoid unsubscribes, as people look to declutter their inboxes. Although people spend more and more time in front of screens and smart phones have become extensions of our arms, we are bombarded with so much digital content and social media that we simply haven’t got time to read all the emails that we receive from brands – or even open them all.
Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.
Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.
Recently, Enchant’s founder and CEO Philip Storey was invited to lend his many years of experience and insight for a whitepaper titled ‘The State Of Email Marketing 2015’ authored by SmartInsights.com founder Dr. Dave Chaffey and the GetResponse Marketing Team.