As the founder and CEO of a digital marketing agency, I’m often asked to provide insights or interviews for various features or articles, including national press. You may be in a similar position or you might be activity seeking PR and marketing opportunities with journalists, aiming to gain coverage and increase the reach of your business.
As a digital marketers, repurposing your content not only saves you time, but helps increase your brand's reach across different channels. From making a few tweaks to refresh old blogs to repurposing content into another format, such as a whitepaper or video, your website traffic will rise by maximising your content's potential.
Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.