The high ROI that email marketing continues to achieve for retailers, combined with the growing importance of marketing automation for businesses, proves that email is far from dead. Brands are becoming increasingly data-driven and reliant on automated workflows to nurture leads and customers. What's surprising is how the younger generations are taking to email. We look at the revealing email marketing trends amongst Millennials and Generation Z:
Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.
Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.
If you take a moment to stop and look at the people around you, you'll notice a whole host of smartphone browsers on the move. We've become a head-down generation and we pound the streets with a stooping posture, checking our social media channels on our phones as we head from A to B. It’s no wonder that new trends are emerging based on the influence of our mobile content consumption.
Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.
At Enchant, we often talk about the importance of getting into the mind of the customer when planning digital marketing strategies. As a lifecycle marketing agency, our focus is always on customer needs, behaviours and desires. In order to align your business goals with customer needs, marketers must tap into the customer psyche to maximise the potential for conversions.
A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.
Whatever level of marketing your brand is using for building awareness, driving conversions or attracting new customers to your business, producing engaging content is paramount. Keeping customers engaged with your content is the best way to retain customer loyalty and maintain long-term interest in your products and services.
In today’s marketing world, consumer behaviour is key. No longer can businesses just shove their brand in front of consumers and hope for instant impact. Advances in technology have meant the advertising and marketing environment has changed dramatically, and social media and digital channels have given opportunities to start-ups and SMEs in the same spaces as big businesses.
We live in an extremely diverse time. Consumers are heavily reliant on digital technology and are driven by social media trends and communication, but we are not merely a generation of (electric) sheep. In fact, the digital age aids and encourages creativity and diversity, and social media showcases individualism and promotes the idea of embracing personal identity.