Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates.
At Enchant, we often talk about the importance of getting into the mind of the customer when planning digital marketing strategies. As a lifecycle marketing agency, our focus is always on customer needs, behaviours and desires. In order to align your business goals with customer needs, marketers must tap into the customer psyche to maximise the potential for conversions.