It goes without saying, that Christmas is a crucial time of year for retailers to drive revenue. Preparing campaigns way in advance is key. Marketing departments are already thinking about Christmas as soon as (or before) the summer is even over. Some even start planning the next year’s activity in January!
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.