This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.
Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.
Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.
CRO (conversion rate optimisation) is a marketing term often used in relation to website pages and UX (user experience) design. However, CRO can be applied to any marketing channel, throughout the different stages of the buyer’s journey. In email marketing, the importance of open rates can be overstated. Click-through rates and conversions are still the key metrics to judge success.
When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.
Cart abandonment messages are fairly commonplace quick wins in email marketing, but getting it right can make the difference between a small lift in conversions and a significant boost to your average conversion rate.