Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.
“Smarketing” may sound like a bit of a buzzword, but this term refers to the act of combining your marketing and sales functions.
Another successful B2B Marketing Expo (#B2BUK) is over for another year, but the two-day event at London's ExCel (28th-29th March 2017) was bigger and better than ever! We've compiled a handy list of the top 20 key takeaways from the UK's leading B2B marketing event.
Before creating a marketing strategy, every marketer needs to robustly scope out the key aims, audience and channels for reaching their customers. However, for a smart and dynamic digital marketing strategy, it is important to have a structured framework in place.
To be yourself in a world that is constantly trying to make you something else, is the greatest accomplishment.
Ralph Waldo Emerson
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.