How to Generate More Leads with Inbound Marketing

Posted by Philip Storey on 19/12/17 13:12

Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.

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What is Smarketing?

Posted by Philip Storey on 13/12/17 11:33

“Smarketing” may sound like a bit of a buzzword, but this term refers to the act of combining your marketing and sales functions. Smarketing is a full integration of everything that your marketing and sales departments do, both online and offline. And it’s the final piece of the jigsaw when it comes to creating a successful inbound marketing strategy.

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Top 20 Key Takeaways from B2B Marketing Expo

Posted by Philip Storey on 29/03/17 21:23

Another successful B2B Marketing Expo (#B2BUK) is over for another year, but the two-day event at London's ExCel (28th-29th March 2017) was bigger and better than ever! We've compiled a handy list of the top 20 key takeaways from the UK's leading B2B marketing event.

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Enchant's Hierarchy of Needs for Digital Marketers

Posted by Rowland Marsh on 14/06/16 10:42

Before creating a marketing strategy, every marketer needs to robustly scope out the key aims, audience and channels for reaching their customers. However, for a smart and dynamic digital marketing strategy, it is important to have a structured framework in place.

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Thought Of The Week: Ralph Waldo Emerson

Posted by Team Enchant on 19/10/15 10:28

To be yourself in a world that is constantly trying to make you something else, is the greatest accomplishment.

Ralph Waldo Emerson

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Thought Of The Week: Steve Jobs

Posted by Team Enchant on 12/10/15 22:11

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Steve Jobs

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