GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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