4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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5 of the Best Dynamic Email Marketing Tools for Retailers

Posted by Philip Storey on 18/04/18 08:47

Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.

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How Retail Email Marketers are Innovating with Interactive Content

Posted by Philip Storey on 01/02/18 17:48

Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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5 Horrifyingly Good Halloween Email Creative Examples

Posted by Philip Storey on 24/10/17 17:21

BOO! Are you looking for some creative email inspiration for your Halloween marketing campaigns? Halloween is a seasonal event which lends itself well to creativity, due to the wide range of spooky iconography associated with fright night. We've cast our spell and conjured up 5 horrifyingly good email creative design examples to help inspire your Halloween campaigns:


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Enchant's Top 5 ESPs: Great Platforms to Drive Your Email Marketing Campaigns

Posted by Philip Storey on 18/10/17 22:31

Selecting an email service provider (ESP) for your brand's email marketing activity is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of the best 5 ESPs, including the key benefits and reasons why they're our favourite email providers.

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5 Creepily Creative Email Marketing Campaigns for Halloween

Posted by Philip Storey on 23/09/17 23:54

Looking for inspiration to get the blood-curdling juices flowing in time for Halloween? Well, we have compiled the perfect mix of email marketing examples from top brands that will give you the chills and blow away the cobwebs!

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5 Email Marketing Lessons from Major Retailers

Posted by Philip Storey on 26/06/17 14:50

Due to fast-moving ecommerce trends and technology, retailers are constantly having to up their game to meet changing consumer expectations. Email stays relevant by evolving and becoming more customer-led. We explore some great lessons you can learn from major retail brands who are winning at email marketing!

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Immersive Marketing & Top VR Experience Trends and Examples

Posted by Rowland Marsh on 01/06/17 18:30

Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!

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5 Key Questions to Ask of Your Email Marketing Agency

Posted by Philip Storey on 30/05/17 11:02

When selecting an email marketing agency to help improve your email strategy and performance, it's important to ask the right questions of the companies and consultants looking to work with you. It's not just about making sure they're up to scratch, it's also about seeing if they can inject the right commitment and dynamic to your business.

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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How to Leverage Customer Emotions with Storytelling Marketing: We Buy Any Car

Posted by Rowland Marsh on 16/03/17 12:15

We Buy Any Car has been around since 2006 and there shouldn't be many UK consumers unaware of the Webuyanycar.com branding. Their catchy (annoying) little ditty should be firmly implanted (bludgeoned) into your consciousness (and subconsciousness), much like the infamous opera-singing Go Compare adverts. However, a recent change in approach demonstrates a much more interesting dip into the waters of storytelling marketing.

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How to Use Colour Psychology to Increase Marketing Conversion Rates

Posted by Rowland Marsh on 23/11/16 15:52

At Enchant, we often talk about the importance of getting into the mind of the customer when planning digital marketing strategies. As a lifecycle marketing agency, our focus is always on customer needs, behaviours and desires. In order to align your business goals with customer needs, marketers must tap into the customer psyche to maximise the potential for conversions.

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How Vitality Used Healthy Incentives and Customer Rewards for Marketing Success

Posted by Philip Storey on 15/08/16 13:06

In late 2014, PruHealth and PruProtect went through a large-scale rebranding, with parent company Discovery launching the Vitality brand. The rebrand has been a huge success story. Vitality has changed customer perceptions and become hugely influential, due a progressive approach to marketing health and life insurance.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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