The Ultimate Guide to Black Friday Email Marketing Campaigns

Posted by Philip Storey on 17/11/17 14:28

Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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Black Friday Email Subject Lines: The Best Tips to Stand Out of the Inbox

Posted by Philip Storey on 13/11/17 12:41

With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.

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5 Essential Email Marketing Tactics for Black Friday Campaigns

Posted by Philip Storey on 07/11/17 09:36

Black Friday is becoming an increasingly crucial seasonal event for retailers, with many top brands stepping up their campaigns each year. Email marketing is a key channel to build momentum and maximise Black Friday success. 

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Black Friday in Email Marketing 2016: 5 Key Takeaways

Posted by Philip Storey on 01/12/16 17:49


As another Black Friday weekend comes and goes, retailers and consumers alike can barely catch a breath before turning their attentions to Christmas. However, Enchant takes a moment to reflect on the interesting trends in email marketing from this year’s record-breaking Black Friday.

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5 Steps to Creating Successful Black Friday Email Marketing Campaigns

Posted by Rowland Marsh on 14/11/16 09:47

In 2015, email marketing accounted for over 25% of the revenues generated during the Black Friday weekend – more than any other channel. Putting the well-documented madness of the event aside, generally seen around big department stores on busy high streets, the event is a retailer’s dream. Especially in ecommerce.

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6 Key Tactics to Deliver Effective Black Friday Campaigns on Social Media

Posted by Rowland Marsh on 10/11/16 10:46

Black Friday is now a prime engagement opportunity for digital marketers. Retailers are expected to achieve high conversion rates for campaigns during this key event in the promotional calendar and drive revenues via their brand’s marketing channels.

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4 Top Tips For Successful Seasonal Email Marketing Content

Posted by Rowland Marsh on 18/03/16 16:35

Seasonal tie-ins are a must for brands and marketers. Using the trigger of a festive occasion is an important engagement opportunity in email marketing strategies. However, if not done well they can be a missed opportunity and a damaging turn-off for customers.

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