Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.
With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!
With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.
Black Friday is becoming an
As another Black Friday weekend comes and goes, retailers and consumers alike can barely catch a breath before turning their attentions to Christmas. However, Enchant takes a moment to reflect on the interesting trends in email marketing from this year’s record-breaking Black Friday.
In 2015, email marketing accounted for over 25% of the revenues generated during the Black Friday weekend – more than any other channel. Putting the well-documented madness of the event aside, generally seen around big department stores on busy high streets, the event is a retailer’s dream. Especially in ecommerce.
Black Friday is now a prime engagement opportunity for digital marketers. Retailers are expected to achieve high conversion rates for campaigns during this key event in the promotional calendar and drive revenues via their brand’s marketing channels.
Seasonal tie-ins are a must for brands and marketers. Using the trigger of a festive occasion is an important engagement opportunity in email marketing strategies. However, if not done well they can be a missed opportunity and a damaging turn-off for customers.