Selecting an email marketing platform is no easy task. Suitability, capability, ease of integration, price, usability and automation capabilities are just a few of the key points to consider when assessing which email marketing platform is right for your business. Recently updated, we've created a rundown of our 10 favourite ESPs for 2020.

This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.

Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.

“Smarketing” may sound like a bit of a buzzword, but this term refers to the act of combining your marketing and sales functions. Smarketing is a full integration of everything that your marketing and sales departments do, both online and offline. And it’s the final piece of the jigsaw when it comes to creating a successful inbound marketing strategy.

Another successful B2B Marketing Expo (#B2BUK) is over for another year, but the two-day event at London's ExCel (28th-29th March 2017) was bigger and better than ever! We've compiled a handy list of the top 20 key takeaways from the UK's leading B2B marketing event.

The B2B Marketing Expo 2017 boasts almost 100 talks and keynotes from some of the top marketing thought leaders and digital strategists operating in B2B marketing today. We are excited to announce that Enchant’s founder Philip Storey is speaking on the first day of the event.

With an array of keynote speakers and marketing gurus spread across the schedule at this year’s B2B Marketing Expo at London’s ExCel, there were plenty of smart ideas and intriguing statistics circulating the venue. However, content marketing was top of the agenda in many of the presentations, including thoughts and theories on the best way to produce, distribute and maximise marketing content.

Recently, Enchant’s founder and CEO Philip Storey was invited to lend his many years of experience and insight for a whitepaper titled ‘The State Of Email Marketing 2015’ authored by SmartInsights.com founder Dr. Dave Chaffey and the GetResponse Marketing Team.